Design that Pops on International Boulevard

On International Boulevard, City partner Mason Tillman Associates collaborated with Hack the Hood, another award-winning non-profit that introduces low-income youth of color to careers in tech, to develop websites for two more businesses: Daily Fresh Rose Shop and eco-friendly Lockwood Cleaners. Manuel, owner of Daily Fresh Rose Shop, praised the new website and said that “I’ve wanted to have more people all over Oakland know that we are here and ready to serve them!” Businesses located along the planned AC Transit Bus Rapid Transit route on International Boulevard can receive free assistance from City partners.

Photo Courtesy of Daily Fresh Roses, 7223 International Boulevard

After operating Artesanías y Botánica Del Sol on International Boulevard for the last 18 years, Roció Navarro decided to increase her exposure. She moved a few blocks down and connected with City partner AnewAmerica, who matched her with Oakland Digital, a non-profit that helps local business increase their marketing and digital presence. Oakland Digital Designer Yudy Herrera assessed the business and determined that they needed to modernize their brand, creating a new custom logo, social media presence and business cards. Roció was so impressed by the look that she ordered an 8’x 22’ banner to serve as a storefront sign, reporting that her sales increased $400 more on the day the signage was installed.

For more information, please contact Project Coordinator Susana Villarreal.